OLENE

A drop of lilac serum forming at the tip of a glass dropper

Client: Self-initiated
Sector: Skincare
Year: 2026
Role: Concept, art direction, 3D, development
Depth: 880 m

Concept launch site for OLENE, a premium serum line built on one Base and five colour Drops. A motion system born from a single drop, a scroll-driven 3D bottle and a product story that runs from the first drop to checkout.

The idea

One routine, not a shelf: a light daily Base with five ceramides and hyaluronic acid, and five colour Drops (Clementine, Plum, Glacier, Rose and Lime), each with one active, added for what the skin needs that day.

Each Drop owns its colour, and the colours appear only where the Drops do. Everything else stays in a lilac haze, a deep plum and one violet, set in a condensed grotesque.

OLENE's Drops on a phone: “New Boost, Zero Fuss” above an orange Clementine Drop and its box

OLENE's reviews on a phone: “Calm. Clear. Glowing.” behind the Base bottle

Credits

Concept, art direction, 3D & development: Samana Studio. OLENE is a fictional brand. The cover is AI-generated.

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